There is nothing cooler than seeing an idea come to fruition. To see something go from a whiteboard to actual production.
This is one of those things!
I remember sitting in Uganda with some friends back in May, just having a great time of fellowship, conversation, and brainstorming. In all honesty, my friends are genius, and so I love when we all get in a room together.
We got talking about the tension of non-profits doing such amazing work but usually struggling deeply with finances. Almost always the only thing holding any non-profit back from doing more is finances. We thought, what if we started a for profit company that worked to not only raise money for non profits but also raise awareness? Not just to one cause either but a ton of causes!
That’s when we hit the white board. It was my buddy Brett’s idea. He is like Yoda for Christian business. He thought of “Claro Candles.” The word Claro means “bringing light to darkness”—exactly what we wanted to do. I’m so excited about this launch and really think it can do some amazing things to further all the amazing ministries fighting social injustice all across the globe.
What Claro does is create quality, scented candles, that represent a different non profit every two weeks (For example, right now we are partnering with Pencils of Promise — an organization that provides education to those in countries where it’s not readily accessible). For that two weeks we pick a scent, color and branding sticker that goes on three types of candles — jar, tin, and naked. Whatever Claro sells in those two weeks, half of all the profit goes straight into the hands of that cause! The next two weeks will highlight a different cause, different scent, and different branding sticker. One week you might buy a candle that helps bring clean water to Uganda. One week you might buy a candle that helps bring education to children in Guatemala. Another week you might buy a candle that helps homelessness in the U.S.
The possibilities are endless. And that’s why we are so excited! The naked candles are super rad too because they have a particular statistic regarding that cause on the candle that week, so when you burn it you are literally burning away a statistic.
The site is below as well as a few pictures that you can click on. If you are a non profit we’d love to hear from you. And if you are an artist of some sort we’d love to partner with you to bring light to the causes we highlight. And if you ever see me on the road speaking or performing poetry I should be having some with me then too! Already going to buy a few and use them as Christmas gifts!
click on images to check them out